Brand Vision Workshops

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

A brand that is passive, or static, however, can not survive - not in the world in which we live. Entropy drives a gradual decline into disorder, and in capitalist markets, the Internet has only accelerated this change.

How will your brand maintain it's relevance? Will it keep pace, or will it be left behind, like so many others that have come before it?

ThinkPartners Brand Vision Workshops evaluate your brand's current position in the market, and advise opportunities to extend it's reach, across all of your stakeholder groups.

Product Development Consultation

Disruptive innovation transforms the market by displacing long-standing, established competitors.

Competing in the arena of ideas today takes place on a global stage, 24 x 7 x 365, at scale. But an object at rest tends to stay at rest, unless acted upon by an unbalanced force.

Do your R&D teams bring that force to your organization? Or will they wait for the market to administer the punishment that inertia provides? Can they imagine technology without limits? A world without borders? Quantum computers are real, and the Metaverse is here. While these technologies may not currently touch your organization, like the Internet, they will be transformative.

ThinkPartners Product Development Consultation will assess your current pipeline, and advise additional pathways to profitability for the world that is yet to be revealed.

Fractional CMO Services

A Chief Marketing Officer advises or oversees brand development, advertising, public relations, market research, pricing, and customer service - at a minimum. This is a role that is critical as an organization is first starting out, or fighting for relevance as it matures.

Brand Stewardship, managing advertising and PR teams, understanding the nuances of market research, pricing, and customer satisfaction are not everyone's cup of tea, however. These are 'issues' that are far too easy to push to the bottom of the priority list. But ignore them at your peril, because today's consumers have options - plenty of them - and they're quite fickle, particularly towards brands they don't feel connected to.

ThinkPartners Factional CMO Services provide the active role growing organizations require to navigate The Attention Economy.

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